Universal Standard even released a new 'See it in My Size' feature, that lets you see the pants worn on real women in any size across the entire collection. And, each size was created with all women - not just fit models - in mind. This collection is the largest size run of denim in the world, servicing women sizes 00-40, in regular, tall, and petite lengths. Denim by (US) is the brand's attempt at making great jeans that all women can feel good wearing - and after trying them ourselves, we think they did a pretty great job. 'It's classic and the wardrobe equivalent of a comfort zone,' Waldman says. There's nothing like slipping on a pair of jeans that fits perfectly.

Just a few months ago, they released a new collection, what Waldman says is the 'holy grail item' of most wardrobes. Universal Standard is leveling the playing field by offering high-quality wardrobe staples for all women, with sizes ranging from 00-40.В Over the past four years, the brand has been providing shoppers with the modern, high-quality, beautiful basics they deserve. Someone had to start filling the gap, so Waldman and Veksler got right to it. With recent data showing the average American woman is between size 16 to 18, the lack of stylish options in larger sizes signifies a huge hole in the market. 'I wanted to wear what was available to smaller women, and there was nothing like that on the market,' she tells Business Insider. When shopping, Waldman couldn't fashionable, high-quality clothing in her size.

For Alexandra Waldman and Polina Veksler, it was one of these department store excursions that turned the friends into cofounders of a fashion brand that's championing inclusivity like you've never seen it before. By clicking вЂSign upвЂ™, you agree to receive marketing emails from InsiderДЄs well as other partner offers and accept ourДЇor many women, shopping with friends is just a fun way to spend an afternoon.

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